Marketing Manager (B2C)
We are looking to hire an energetic, entrepreneurial, customer-oriented Marketing Manager to help keep up with the rapid growth of our Mobile Service Garage business. The B2C Marketing Manager is responsible for generating demand for services and increasing adoption at all of Zippity’s service locations. In addition to managing Zippity’s own B2C marketing campaigns, you will collaborate with the Human Resources and Communications teams of our Corporate Partners to provide marketing materials that help them make Zippity a success at their site. This is a unique opportunity to own the consumer marketing channel, gain exposure to a variety of fields within the company (sales, marketing, operations), and be an early employee at a high growth start-up!
Responsible for meeting onsite adoption goals at all Zippity service locations (onsite adoption = # of employees using Zippity out of total employee count).
Oversee the day-to-day production of email campaigns and email marketing calendar
Develop and execute email marketing strategies in promotional, transactional, and targeted trigger campaigns across the customer lifecycle
Use A/B tests to continuously measure and optimize campaign performance
Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
Build expertise and develop expert knowledge of our mobile car maintenance services to deliver great content
Make updates to website to improve customer experience and increase conversion
Share marketing campaigns across all Zippity channels (social, newsletters, website)
Spearhead new marketing initiatives, across digital or traditional platforms that generate demand for Zippity services!
Client Success & Operations:
Help clients make Zippity a success at their location by providing tools for supporting their internal marketing efforts and increasing adoption of Zippity services
Be the main point of contact for 20-50 Zippity Client Accounts
Coordinate between Zippity Operations team and client to optimize Zippity Mobile Service Garage Schedule
Perform data-driven reviews and analysis on client portfolio to prioritize high performing clients, expansion opportunities, and risk.
Bring client-feedback to the team and suggest areas of improvement
What we’re looking for:
1+ Years of experience working in email marketing
Proven track record of developing, executing, and analyzing marketing campaigns
Experience using email marketing automation tools such as Mailchimp, Constant contact,etc. and analytics tools such as Google Analytics.
Strong copywriting/editing skills
Light design skills, HTML/CSS skills a plus!
Excellent verbal, interpersonal, and written communication skills
High attention to detail, deadlines, and accuracy with minimum supervision
Positive attitude and ability to operate in a very rapidly changing environment with ambiguity; requires being scrappy
Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
Why join Zippity?
Zippity is revolutionizing the car care industry. As New England’s first mobile mechanic’s garage, Zippity provides on-site car maintenance services, saving employees the time and hassle of getting their cars to the auto shop. Co-founded by former U.S. Air Force Missileer, Edward Warren, Zippity has introduced a technology-enabled car care service that disrupts the traditional automotive service delivery model and offers customers a radically convenient experience. Since launching in early 2017, Zippity has already performed thousands of services using our custom, 4-season mobile service trailers, smart key drop system, and online service management dashboard. With rising demand from Boston-area employers, Zippity recently launched additional service trailers and is looking for a great Marketing Manager to help with continued expansion.
Zippity is still a small team but some of our benefits include: free office snacks, free car maintenance, medical insurance, work from home flexibility, and more…
To apply, please send your resume and a cover letter to firstname.lastname@example.org